Digital Marketing in 2023
You might not be listening to the radio, you might not be watching TV, you might not be reading a newspaper, but you might be using Facebook every day, you might be using Google every day, or watching TikTok and YouTube every day. It does not matter where you are based, in a rural area or urban area, in the United States or in Nigeria, it is very likely that you are using the internet every day. Therefore, digital marketing has great potential because you can reach more people by advertising on Facebook than by advertising on your local newspaper or TV station.
Making Money as a Digital Marketer
Online marketing or digital marketing (also called internet marketing) is a wonderful way to make money online. If you are really good with online marketing, you can make a lot of money, and in fact, you can even become super rich just by marketing online. There are different ways to make money through online marketing. Some of these methods are really simple, whereas some of these methods are somewhat complicated. For example, influencer marketing is simple. All you need is a huge following on social pages. If you have tons of followers, you don't even have to look for earning opportunities, individuals and businesses will contact you for sponsorship and marketing offers. Creating your own products and marketing these products online to make money is complicated. First of all, you need skills to create products, secondly, you need to sell these products. Selling products is not easy. Interestingly, you can also sell someone else's products.
If you want to start as a digital marketer, you need to know how to use digital marketing platforms. For example, Facebook is one of the most powerful marketing channels, as a digital marketer, you are required to have knowledge and skills to use Facebook for marketing ad advertising. Apart from knowledge of each digital marketing channel, you also need content creation skills, which include writing articles, copies, and videos. You also need marketing materials, posters, ads, etc. and you need graphic designing skills. Digital marketing is a lucrative career, however, in order to earn as a digital marketer, you need multiple skills.
How to Make Money By Offering Digital Marketing Services
Digital marketing is a huge industry and you can make a lot of money as a digital marketer.
Skills and knowledge required to get started as a digital marketer
You need to have knowledge of various marketing platforms and how they operate. For instance, you should have knowledge of how to run ads on Facebook, how to run an ad campaign on youtube, how to run a search engine marketing campaign, etc.
You need social pages with a huge following. As a digital marketer, you are required to promote your client’s products and services, and you should have an audience to do the promotion.
You also need to have email subscribers for promoting your clients’ products.
How to start making money as a digital marketer
You can join a freelancing platform and offer your services, you can run ads on social media advertising your marketing services, and you can pitch your marketing ideas to businesses (online as well as offline).
Once you get a client and when you deliver satisfactory results, you will continue to make money from the same client for a long time.
Top Digital Marketing Channels
If you want to do Digital Marketing, you need access to Digital Marketing Channels. If you are wondering about which marketing channel you should be using, here are some of the popular digital marketing channels that you can start using today.
Content Marketing: You can market your products and services through content marketing. You can use audio, video, or text-based content.
SEO: This is the best marketing method to bring organic traffic
Email Marketing: As opposed to popularly held belief, email marketing is still very effective.
Social Media Marketing: Of all, social media marketing has the biggest reach.
Apart from these methods, you can also do Paid Advertising, Video Marketing, and Referral Marketing.
Dos and Don’ts of Digital Marketing in 2023
If you are doing digital marketing in 2023, here are some dos and don’ts
Make friends with AI: You can use AI tools to create content (text, video, graphics). However, you should not post what you have created, you need to add your own human touch.
Use Automated Tools: You can use automated tools to make marketing easy.
Worrying the AI will steal your job: AI tools are not created for replacing human creativity, they are actually created to help humans. AI does not create content out of thin air, it is you who has to give orders and input data.
Don’t just drop links: You should write a teaser while sharing content.
Conclusion: Making Money as a Digital Marketer in 2023
I believe digital marketing is the best way to make money online because you can not only sell your own products and services but also promote someone else's products and services to make money. However, it is really difficult to succeed as a digital marketer because you are required to have skills in different niches. You need to be a good writer, graphic designer, video creator, etc. in order to create your marketing materials. Well, you can also collaborate with other people to create your marketing materials, however, it will raise your cost and reduce your profits. Sometimes your profit margin might be so low that you might not be able to earn profits.
I saw a lot of advertisements in youtube and facebook.