@MichMae99 11 October 2020 more from that month

It's a Quick Read It's a Quick Read. I read it in three days in between reading parts of three other books. It doesn't take long at all to consume the information presented here.

Photo source:https://www.google.com/search?q=read&client=ms-android-huawei-rev1&prmd=ivmn&sxsrf=ALeKk02gsZSipYCWvSbiClghgLCwMupc2w:1602376531374&source=lnms&tbm=isch&sa=X&ved=2ahUKEwipoMvfpavsAhUjw4sBHacLCKMQ_AUoAXoECBoQAQ#imgrc=AO-7uknJT3q85M&imgdii=GH0U1of5tS0_fM Writing style is fairly basic but pleasant enough. He does a solid job of explaining what he means, if you were in any doubt about it. But one of the reasons it's such a quick read is that there is very little substance backing up these basic ideas that he is presenting. He gives you the concept but doesn't present any methods of execution. I guess that is left as an exercise for the reader. Honestly I've only ever read maybe three how-to/self-help books that I would say actually helped me. In each case those books gave specifics, not generalizations. The industry however is very much built on genericization and that's exactly what we have here. The book is packed with quotes from successful people (who all also happen to be active on the internet) and surprise surprise they generally agree with Austin's approach. The idea obviously is to reinforce message. But it's a bit misleading because he never gives an opposing viewpoint any page time. If you read this book you'll come away thinking that all successful creative people take the same broad approach which, factually, they don't. The other problem is it relies on a popular logical fallacy. The notion that since someone is successful they know why they are successful. In truth though, most do not actually know this. They can speculate but they have no way to know what level of success they would have achieved taking a different approach. It's a common technique in how-to books and there's a certain used-car salesman feel to this level of hard sell (particularly when I've already got the book). If you skim the sample (which is very brief and mostly contains the contents pages) you'll see the titles of the chapters (the 10 ways) and those titles pretty much tell you what you're going to get in each chapter. The problem is there's really not a lot more substance on offer. It explains the why of each idea, but he really doesn't go into how. And for me at least, the how is the bit that really matters. This is the bit where, almost invariably, how-to books fall down. Instead of wasting page after page with content free quotes, how about actually mapping out some examples of putting a plan into action?