Content Marketing: Content distribution tools
Did you know that you can now reach millions of people around the world, without spending a dime? All you need is a good idea, a bit of creativity, and access to the right tools.
Content distribution tools help you create, distribute, and promote content across multiple channels. Learn about the best options for marketers!
What is Content Distribution Tools and why should I care?
The rise of digital media platforms has resulted in a shift in the way consumers consume information. Consumers no longer require a large amount of time or effort to access the content they want. In response, content providers such as publishers, authors, and journalists often look for ways to improve their reach without having to spend a lot of time creating new content.
Content Distribution Tools (CDTs) allow anyone to create compelling and effective content, regardless of their budget or technical skills. And they can easily gain global exposure from virtually anywhere in the world.
A CDT allows you to distribute any type of media, such as photos, short video clips, music, or podcasts, to a massive audience. CDTs include Facebook, Instagram, Twitter, Tumblr, Pinterest, Vimeo, SoundCloud, Google+, and YouTube. Using these platforms, you can post content to websites, blogs, and other social networks, build your email list, and even sell items directly through your posts. There are several types of CDTs:
1. Blogging tools – These tools help bloggers to write blog posts and manage their blogs. They also provide basic statistics for analyzing traffic and generating revenue from advertising.
2. Social sharing tools – These tools let users share content via social media sites.
3. Video sharing tools – These tools enable users to post videos to websites, blogs, or social networks.
4. Podcasting tools – These tools help users record audio and publish them to social media websites, websites, blogs, and podcasts.
Buffer
Buffer is a social media tool that helps to keep your site’s content organized and ready for your audience. Buffer provides a free service that automatically publishes posts to Twitter, Facebook, LinkedIn, Tumblr, Instagram, and Google Plus pages at set times. You can select which social sites you would like to publish to or even create automatic posts based on keywords and topics.
HootSuite
HootSuite is a web-based platform designed to help people manage their social networks. It's free for small businesses, nonprofits, and individuals who use Twitter, Facebook, YouTube, and LinkedIn. Through HootSuite, you can schedule tweets, post status updates, share links, engage in conversations, and much more.
MailChimp
MailChimp is a free email marketing software that makes it simple and affordable to send professional emails. It offers features including segmentation, autoresponders, advanced tracking, and lead nurturing/scoring. MailChimp is probably the easiest way to send emails to your subscribers, list, and customers. With this tool, you can distribute your content via newsletters to your subscribers.
Social Media
In recent years, content distribution has become easier for marketers. The rise of social media platforms like Facebook, Instagram, Twitter, and YouTube have helped to distribute content to millions of consumers every day. Not only does it provide opportunities for brands, but it also allows anyone to take part in content creation and marketing campaigns.
According to recent research from Newscorp, nearly 80% of online adults get at least some of their news via social networks. This means that social networking sites are now playing a significant role in our daily lives. Thus, it only makes sense that businesses that produce content would also start using these services to distribute their content.
There are so many social media platforms to share content online these days. It's easy to feel overwhelmed by the sheer number of choices available. However, there are some key differences between each platform that will make them better suited for certain kinds of content.
LinkedIn Pulse is a social network designed specifically for business professionals. You can use it to post articles, blog posts, and other types of content. This is an excellent option for sharing longer pieces of content.
Facebook groups are another type of social media site where people come together to discuss topics. They're often used as a place to connect with others who share similar interests.
Twitter lists are a good option for distributing short, curated messages. These are typically used to send out news updates or announcements.
This social network is similar to Tumblr, but it focuses on visual content. Users can pin images, videos, and articles to boards. They can also follow others who share interesting content.
Both Twitter lists and Facebook groups are great ways to reach a large number of people at once. However, each has its own pros and cons. For example, Twitter lists allow you to curate a list of people based on certain criteria. If you want to send out a message to everyone on your list, you can do so by sending a tweet to them. Facebook groups are more open than Twitter lists. Anyone can join a group, and depending on the setting everyone or only members can see what's posted there. Each platform offers different features and benefits.
You can also share your content on Instagram, Twitter, and others.
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