@Jbankz 10 July 2020

Purpose of communication

The view of communicative purposes is to persuade,to inform and to entertain Communication to inform This involves passing an information to the audience with the intent of educating or imparting knowledge Communication to persuade Persuation attempts to influence people's beliefs, attitudes, intentions, motivation or behaviour in relation to an event. Persuation is achieved through written or spoken communication that conveys information, thoughts, emotions, logic and augments Persuasive communication achieves four things. Which are; - Stimulation - Call to action - Increase consideration - Tolerance for alternative perspectives