@Jbankz 10 July 2020

Communication in English 5

**FEEDBACK** This is the reaction that the receiver gives to the message. The receiver may agree or disagree. The feedback may be verbal or non verbal. It can be written or oral The importance of feedback is that it provides guidance for the next message that we send to the receiver IMPORTANCE OF FEEDBACK Feedback is crucial in communication because it enables the sender to ascertain if the message reached the intended recipient, if the message was properly interpreted and consequently helps the encoder to adjust the message accordingly. Below are some other importance; 1. Collection of information 2. Completion of the communication process 3. Measuring the effectiveness of communication 4. Improving the labour management relationship 5. Problem solving 6. Taking proper decisions Process of feedback The process or technique of feedback should include the following steps : a. Listening and understanding the message properly b. Asking questions if the message is not understood properly to get clarification c. Understanding the message in the sense originally intended THE DETERMINANTS OF COMMUNICATION EFFECTIVENESS Effective communication is essential to the success of any organization as well as other human relationships COMMUNICATIVE SKILL There are five verbal communication skills. Two of this are encoding skills (writing and speaking). Two are decoding skills (reading and listening). The fifth is important to both encoding and deciding (thoughts or reasons) ATTITUDE The attitude of the communication source affects the way in which we communicate