When you create content there are things that always needs experimenting. Does your content helps someone? Does your content entertains someone? Does your content offends someone? (In this case be ready for trolls and attacks) Does your content educates someone? If you are not doing any one of the above then you have to go back onto content that just gets the attention. Then you would plaster the food images or other personal images or even images from unsplash to get the attention. It takes like 10 missed attempts to make one shareable content. I personally get this wrong on many steps. And requires a lot of attempts to keep writing my observation. How do you plan when it comes to writing content? Do you have any specific approach when making content on social media? Image Credit: knightfeatures.com