Every business requires certain level of influence on the market. You have coca cola, pringles, olays, and many brands with specific attraction points. People need some influence on them for your business to work on them. I have written an article on why building business is important, please do give it a read. Check out article: https://hive.blog/hive-183630/@esmeesmith/building-influence-is-necessary-in https://ecency.com/hive-183630/@esmeesmith/building-influence-is-necessary-in Image Credit: https://unsplash.com/photos/vECqL5xjJdQ