“It’s impossible to create work that both matters and pleases everyone.” -Seth Godin
Focus on Creating a Product For Just One person
Facebook started out as just a platform designed to connect Harvard students with one another.Focus on Creating a Product For Just One Person
“It’s impossible to create work that both matters and pleases everyone.” -Seth Godin
Indeed, it was not Zuckerberg’s original plan to create a product that would attract more than 2 billion active users, but rather, to simply get all his classmates to sign up.
Mailchimp was born as CEO and Co-Founder, Ben Chestnut couldn’t be bothered to individually design email newsletters for a stream of clients who wanted them.Thus, he created a tool that would take care of the process for him. Fast-forward to today, and Mailchimp is now an email newsletter service worth over 4 billion dollars.
The lesson?
Focus on creating a product that scratches the itch for a small group of people, and if it’s truly worth caring about, then more people will come.
For example, I write my articles to the person I was 2 years ago. The one who was addicted to video games, had no real direction in life, and simply needed some encouragement.
I’m not trying to force out any topics that I don’t agree with myself, and thus, it often resonates.
Hence, if you’re not seeing the results you want, perhaps it’s time to look for a different and smaller audience. However, don’t also forget to have a long term vision. Which takes us to the next point:
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