@CoachRon 28 February 2021

Beyond Money Why Does Your Business Exist?

Talking about purpose can be a lengthy discussion that I may not be able to fit in this caption, but to make matters very simple... ⁣ ⁣ it is that people support beliefs that meet their own.⁣⁣ ⁣⁣ The reason why brands like Apple or Nike are successful in a very competitive market is that—they have a purpose beyond money... they've tapped into the beliefs of their customers⁣⁣ ⁣⁣ There is a Tedtalk by Simon Sinek where he explains his concept of The Golden Circle. ⁣ ⁣ That most people tend to think from outside the circle:⁣⁣⁣ What – the products or services you offer to your customers⁣⁣ How – the things that differentiate you from the competition⁣⁣ Why – the reason you are passionate and why you exist⁣⁣ ⁣⁣ Wherein most Leaders think from the inside-out: WHY, HOW, and WHAT because:⁣⁣ ⁣⁣ “People don’t buy what you do; they buy why you do it.⁣⁣ ⁣⁣ The goal is not to do business with everybody that needs what you have.⁣⁣ ⁣⁣ The goal is to do business with people who believe what you believe.”⁣⁣ ⁣-Simon Sinek⁣⁣ ⁣⁣ Share with us in the comments your biggest ‘WHY’.⁣⁣ ⁣⁣ Or like Nescafe, Para kanino ka bumabangon?⁣⁣