It always felt weird that most FTX billboard ads aimed at promoting and curating the image of SBF. Everything revolved around him; top political donor, DeFi regulation lobbyist, DC darling, the white knight of crypto who saved BlockFi and Voyager, bought how many sports Stadiums, had shows and YouTube videos made about him and his "effective altruism" movement. If FTX hadn't failed so spectacularly I can't imagine how powerful and influential he would have become.