Novak Djokovic - the most famous Serbian brand Thanks to his sports successes, but also to the manners of an exceptional man, Novak Djokovic, along with a million followers, became the first association with Serbia in the world. Along with Nikola Tesla, Novak is the most famous Serb of all time and today the most famous Serbian brand. To the pride of all of us, who have the good fortune to live in an era when such a human and sports greatness was born and rose with success, Novak Djokovic deservedly took the title of the most famous Serbian brand. These are not only well-deserved recognitions, but also the least that Serbia can repay for all the glory it received thanks to his racket.