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Starbucks Teases Web3 Updates to Its Popular Rewards Program The global coffee company looks to digital collectibles and to better engage customers. Web3 will play a part in the future of Starbucks' popular rewards program, Starbucks CEO Howard Schultz said. "We have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative new ways, all centered around coffee and—most importantly—loyalty," Schultz said during the company’s Q3 2022 earnings call on Tuesday. #starbucks #web3 #revardprograms

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