Lionel Messi agreed $20 Million deal to become Socios' Global Ambassador, so you better get in the game! According to Reuter, Argentinian striker Lionel Messi has signed a $20 million contract to represent the digital fan token startup Socios.com as its global ambassador. However, there are no bitcoin transactions included in the three-year agreement. David Beckham and Naomi Osaka, a four-time Grand Slam champion, were announced as Global Ambassadors for DigitalBits and FTX, respectively.