The international coffee chain Starbucks is launching a customer reward system using NFT. #Polygon provides a #blockchain for minting collectible tokens. The joint project will enable participants of the Starbucks Rewards loyalty program and Starbucks partners in the #USA to earn and buy branded NFT. Users will be able to earn non-interchangeable Starbucks tokens by completing tasks in interactive games. All planned activities are designed to give the customer a deeper knowledge of the Starbucks brand and coffee. After successfully completing the games, customers will earn #NFT, which the company calls "travel stamps". Customers wishing to participate in Starbucks events can register as early as September 12. The activities themselves are scheduled for the end of the year. Ryan Butz, vice president of loyalty, strategy and marketing at #Starbucks, said that Starbucks Odyssey uses technologies that match the company's aspirations and commitments: "We used a thoughtful and careful approach when choosing a blockchain, and Polygon is the ideal basis for launching our first digital community." Polygon co-founder Sandeep Nailwal explained the role that blockchain plays in the joint program: "As an infrastructure provider enabling people and technology to collaborate freely and globally and share values, Polygon will provide a launching pad for Starbucks to enter #Web3." #CryptoCurrency
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