Soccer is one of the most beautiful sports in the world and the most watched by all, it is also one of the most money moving worldwide with millions and millions of dollars in purchases of brands, players, technical equipment and other expenses so that the great known teams can function and reach the glory of being champions, But not only this, with only the fans, millions and millions in sales of articles of each team such as jerseys, balls and even collectible cards, but in the last year after the arrival of the pandemic in March 2020 it has become difficult economically for all leagues and teams in the world.
The pandemic and the effect on world soccer
According to UEFA, the amount of 8,000 million euros was lost, bringing them to a critical point, but after the arrival and growth of companies that manage cryptocurrencies, they decided to take advantage by partnering with the clubs, thus giving a respite to the teams. Football has not been the same since the pandemic after the beginning of the leagues and tournaments, many things have changed and one of those that everyone misses is the presence of fans in the stadiums, not for the atmosphere of the place but for the amount of dollars generated by a single match.
Since then soccer teams have opted for cryptocurrencies and to invest in cryptocurrencies as a way to save or produce money, and there are even teams that have already created their digital currencies such as Inter Milan who is one of the last teams to open to the cryptocurrency market and soon Barcelona FC will be sponsored by a cryptocurrency company from 2022, so we are facing a new era of sponsorships and payments through digital currencies.
Team Fans tokens
Over the past few years before and during the pandemic many of the big teams have been partnering with a cryptocurrency company called partners.com these in order to issue their own digital tokens for their members and fans to use and trade through their website or app.
As with any cryptocurrency, the value of cryptocurrencies is subject to extreme variations if there is a reason, whereby fans start acquiring them en masse, the value skyrockets and if after this inflationary moment fans have a desire to get rid of them, their value plummets.
This is exactly what has happened, for example, in recent days with the PSG token, whose value soared a couple of days ago above $50 coinciding with the presentation of Messi as the Parisians' new player. Previously, this had held steady in June at just over $10. The price, however, went up as the weeks went by and the Argentinian ran out of time to renew with Barcelona.
Messi and his move to PSG
It is clear that the signing of the Argentine star with the French club Paris St Germain is one of the most expensive and above all the most coveted by all since a legend arrives to one of the best teams in Europe and what most impacted and pleased all investors and crypto-users in the world was that he accepted a part of his payment in cryptocurrencies.
Messi's contract brought a Welcome Package in which one of the payments made to the player was with cryptocurrencies being the amount of 30 million euros in fan tokens of the club although the exact amount of team tokens paid to the player is not known but it is believed to be a "significant" amount.
Fan tokens are a new source of income that some clubs have adopted with great success in recent years and these will be the beginning of a new form of payment for the big players in the world of soccer, as well as becoming another way to save and earn money, this opens the doors to all cryptocurrencies to become more valuable or even more coveted if some of the most important clubs or leagues in the world decide to use them as a form of payment for tickets among others, and although it is all in growth the future of digital currencies opens every day more in any area sooner or later any team of any sport discipline will decide to use them.
Messi's influence cannot be over emphasized. Both in crypto and NFT. I knew he must have cost PSG a lot of money than what was stated in the media, but I never thought he could be paid with crypto though the drastic increase in value of PSG fan token. Football and other sport involvement in crypto is a welcomes development