H&M is jumping on the Metaverse train, trying to be before the competitiors. While major brands such as Adidas, Nike and Zara have even earlier begun to take place in Metaverse , H&M announced on Thursday that it will offer its customers a three-dimensional shopping experience in its virtual store in metaverse. Customers will be able to walk through the store, choose the product they want and buy in the CEEK City universe, a three-dimensional digital world just like in the physical world. At the same time as payment for these clothes, which can only be worn in the digital environment, is made through CEEK, customers will also have the opportunity to order these clothes from H & M's physical stores later with CEEK coins. I like H&M, and hope that this will work out for them! #Metaverse